4 Sizzling Tips to Brand Your College App Essays

Brand Yourself
by Writing Focused
College App Essays

I avoided writing about how to brand yourself with these college application essays for years now. The thought of branding sounded crass and commercial.

Truth is, applying to college is a giant sales job. And these admissions essays are your sales pitch. You are selling yourself.

And as all marketers know, the best way is to brand yourself.

What is a brand? It’s effectively an image or message that sums up what you are all about, at your essence. Think McDonald’s Golden Arches, or the Nike “Swoosh,” or the Twitter blue bird, or Apple’s, well, apple.

When you see their logos, you instantly know what they represent. They jump out at you, and you will never forget them, even if you want to.

An effective college application essay does the same thing as these brands but instead of using images and catch phases, they let you use about 500-650 words on average to make your mark. (more…)

Essay Lessons From a College Applicant Superstar

michael brown essay

Photo Via Johnathan Kimble/Courtesy Berthinia Rutledge-Brown

What You Can Learn From

Michael Brown’s College Application Essay

 

I must have watched the viral video of Michael Brown learning he got into Stanford at least three times in a row.

Such a feat and well-deserved accomplishment for what seems like an all-around great kid!

Not only was Michael accepted to 20 of our top learning institutions—including Harvard, Stanford and Yale—but he got a full ride to each of them. As well as more than a quarter million dollars in scholarships. (more…)

How Brittany Stinson Wrote Her Costco Essay

brittany pic

A Q&A With The Author of the Viral Costco Essay

Last month, Brittany Stinson learned she got into five Ivy League colleges, as well as Stanford and many other top schools.

When a newspaper reporter asked her to share her college application essay, Brittany didn’t think twice.

Within hours, her essay went viral. (more…)

Warning: 5 Ways to Blow Your College Application Essay

application essay

 

How to Avoid College Application Essay
Booby Traps

No matter where you are with writing your college application essay, you should double check that you are on the right track.

It’s way too easy to inadvertently torpedo your chances of writing an essay that gives you an edge in the admissions game. (more…)

Listen to Me Talk About Writing Great College App Essays!

My friend, Lynn O’Shaughnessy, who is a national expert on helping families afford higher education, interviewed me recently about how to write standout college application essays. If you are struggling to figure out how to pay for your college or university, Lynn has the best insider information and resources, including her best-selling book and popular online courses.

I believe one thing that many students and parents don’t realize is that a strong essay not only can help you get into a competitive school, but it can also help you score merit scholarship money. This isn’t true for all schools, especially large universities, but many liberal arts colleges use the essays to determine who they want at their school and then work to help them afford it—including offering money. (more…)

Great Student; Not a Great Essay

college application essay

I’ve been meaning to write about the hubbub around the high school student who got accepted into all eight Ivy League schools last April. It was an amazing and well-deserved accomplishment for Kwasi Enin, a 17-year-old from Long Island, New York.

Because of his feat, the media and some college experts have held up his college application essay as one of the main reasons he was accepted. And it has been championed now as an example of a great essay.

I do not agree with this at all. I thought his essay was mediocre at best. (Read Kwasi’s essay and see for yourself.) (more…)